Pocky Chocolate
A simple sweet-snack format to test as an entry point.
- Reference case
- 55 g × 36
- Total shelf life
- 12 months
The buyer's desk / Snack reviewThree snack styles.
Three snack styles.
Three shelf jobs.
Pocky Chocolate, Lay's Cucumber and Weilong make a useful test set: a familiar entry point, a discovery flavor and a specialist line. Compare their roles before choosing volume.
The buying question
A strong trial shelf does more than offer three interesting flavors. It lets you learn which product brings shoppers in, which invites discovery and which deserves repeat space.
This is a catalog and assortment review, not a tasting. These roles are hypotheses to test with your shoppers, shelf conditions and import requirements.
At a glance
One shortlist, different jobs.
Use the recorded pack and total shelf-life figures as planning references. Confirm the exact SKU and current batch before any purchase order.
Lay's Cucumber
A distinctive flavored-chip option to test against a familiar flavor.
- Reference case
- 70 g × 22 bags
- Total shelf life
- 9 months
Weilong large gluten
A more specific snack type for a measured trial.
- Catalog size
- 65 g
- Total shelf life
- 7 months
YIGOO's working catalog lists Weilong packing as “1 × 10”; its unit hierarchy needs confirmation. All figures are total shelf-life references, not remaining life at arrival. Catalog images may cover product families rather than the exact variant.
01 / Familiar entry point
Pocky makes the format easy to explain.
Glico describes Pocky Chocolate as a chocolate-coated biscuit stick. The familiar format can serve as a clear baseline in a trial range.
YIGOO's catalog records a 55 g × 36 case and 12-month total shelf life for its Chocolate entry. Manufacturer pages in other markets show different pack formats, so their nutrition panels and case counts should not be copied to this SKU.
Buyer test
Start with a small assortment. Compare repeat orders and shopper questions against newer flavors. Request the exact market-specific pack photo, ingredients, allergen declaration, barcode and label review.
Catalog example
02 / Discovery flavor
Let cucumber earn its place.
Lay's Cucumber Flavor can give shoppers a reason to look beyond familiar chip flavors. That is a merchandising hypothesis, not a popularity claim.
The catalog lists a 70 g bag, 22 bags per case and nine-month total shelf-life reference. For a long route to market, ask how much life remains at dispatch and arrival.
Buyer test
Compare sell-through and reorder rate with a familiar chip flavor in similar stores. Verify the exact pack image and ingredient list before writing consumer-facing descriptions.
Flavor-led trial
03 / Specialist line
Give Weilong a tighter check.
The 65 g large-gluten entry may help an Asian-snack aisle serve shoppers looking for a more specific product type.
YIGOO's catalog records seven months of total shelf life. This batch's ingredients, heat level and destination-market labeling have not been independently verified. The “1 × 10” packing field is too ambiguous to turn into a definite case count.
Buyer test
Request a physical sample and current label, confirm carton hierarchy, then check ingredient and allergen requirements for the destination market. Tie the first quantity to actual sales reporting.
Specialist trial
The buying decision
Treat the first order as a test plan.
The three products are not ranked. Give each a job, then use the first order to learn what deserves a deeper second order.
01 / SHOPPER
Who stops?
Which item brings attention to the category and which creates a discovery purchase?
02 / MOVEMENT
What repeats?
Track units per store per week and the reorder pattern by exact SKU.
03 / ECONOMICS
What earns space?
Review landed gross margin, returns, damage and remaining shelf life.